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Background

Casio is a Japanese electronics company known for producing a wide range of consumer electronics and products, including calculators, digital cameras, musical instruments, and watches. Casio watches have gained significant popularity and recognition worldwide for their durability, functionality, and innovative features.

Casio entered the watch industry in the 1970s with the introduction of its digital watch series, which revolutionized the market at that time. The company's watches quickly gained a reputation for their accurate timekeeping, robust construction, and affordability.

One of Casio's most iconic watch lines is the G-Shock series, which was introduced in 1983. G-Shock watches are renowned for their toughness and ability to withstand harsh conditions, making them popular among sports enthusiasts, outdoor adventurers, and military personnel. G-Shock watches feature shock-resistant designs, water resistance, stopwatch functions, alarms, and often incorporate additional features like world time, solar-powered technology, and Bluetooth connectivity.

Another popular Casio watch series is the Casio Pro Trek, formerly known as the Pathfinder series. Pro Trek watches are designed for outdoor activities and are equipped with features such as altimeters, barometers, compasses, and thermometers. These watches are ideal for hikers, climbers, and other outdoor enthusiasts who require accurate environmental measurements.

Casio also offers a range of digital and analog-digital watches under various collections, catering to different styles and preferences. These collections include the Casio Classic series, Casio Edifice (known for their sleek and stylish designs), Casio Baby-G (designed for active women), and Casio Sheen (offering elegant and feminine designs).

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