Background and Identification
Lava International Limited, also called Lava, is a smartphone manufacturer in the mobile handset industry based in New Delhi, India. Lava was founded in 2009 and has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Indonesia, Mexico, the Middle East, Pakistan, and Russia. In 2016, the company started operations in Africa by launching products in Egypt.
In 2012, Lava and Intel teamed up to announce India’s first smartphone with an Intel processor, the Xolo X900. The Xolo brand was launched with this handset and is now a subsidiary of Lava. Lava also entered the tablet marked in 2012 with the E-Tab Z7H.
The Iris Pro 30, which was launched in 2014, was Lava’s flagship smartphone and the first in the Iris Pro series. The Lava Iris X1 was one of the first smartphones sold in India to run on the Android KitKat (4.4) operating system. The Iris Win1 was also launched in 2014 and was Lava’s first smartphone running on the Windows Phone operating system. In 2017, Lava launched 4G Connect M14 as India’s first 4G enabled smartphone.
Lava smartphones generally include the Lava logo, which features the name “Lava” in a stylized font that causes the ‘A’s in the name to look like upside-down ‘V’s.